It always amuses me that people ‘knock’ online porn – especially as it’s such a big money spinner that SOMEONE must be watching it (OK, not you, obviously… but ’someone’). In the UK alone it is estimated to be worth £1bn, and it even has its own trade show which attracts more visitors than the Ideal Home Exhibition, according to its organisers. There’s a lot to be learned from the online adult industry that can be brought into play when promoting your own products or services online.
1) Low Cost production does not mean low production values
The nature of the online adult industry means that in a lot of cases video is produced on a low budget. But despite that, production values remain high, as the video producer knows that the end result matters, and needs to compare with other video productions in the same arena. The porn industry have developed the art of filming quickly and at low cots, but still looking good and giving the customer what they want.
How can you take this on board? You might not have a huge budget, but choose as company with high production values to make sure you get a video that shows you in your best light.
2) Harnessing new technology
Online porn has always been at the forefront of technology – they were the first type of company to have online videos, streaming content and of course pay as you go content. It’s worth keeping an eye on new technologies used, as you can guarantee they’ll be in the mainstream before you know it.
3) Speed of production
With an ever ready audience who get bored easily, the adult industry has to produce new content and services quickly and in rapid succession. Each company knows that if they don’t do this, their competitors will be taking up the slack (and the eyeballs) in no time. It’s good to notice how they achieve this, and put the same speed of production into your own videos (albeit with clothes on!)
4) Ease of access making sure your customers can get your product
Most online porn sites will offer you a range of ways to view their content – stremaing video, still photographs, downloadable videos, video to your phone, and more. They know that their audience comes in all shapes and forms, and cater to all needs. Don’t presume that your audience want the one thing you’re willing to offer – give them choice and they’ll stick with you.
5) Giving away freebie tasters
There is HUGE money in the adult industry, but you’d be hard puched to find a porn site that isn’t giving SOMETHING away for free. It may be freebie pictures of the day, short video tasters, trailers, downloadable documents or more. They know that if they give enough away, you’ll come back and pay for more.
Take this into your own business by thinking about what you can give away for free that will have people knocking down your door to pay for more advanced info?
So, whether we like it or not, there’s a lot to be learned from the online porn industry – and a lot of it can be related to your business. Think about that while you’re NOT accessing any adult sites this week 
